Business Requirements Document

Brandprize is an AI-powered sweepstakes and giveaway management platform designed to enable brands to launch compliant, high-converting promotional campaigns with minimal operational overhead. The platform addresses the primary pain points of traditional sweepstakes management: legal complexity, manual administration, limited viral mechanics, and poor participant data quality. Brandprize's Autopilot feature differentiates the platform by automating the entire campaign lifecycle — from rule generation to post-campaign reporting. Target Market: D2C brands, CPG companies, beverage brands, food brands, e-commerce retailers, and agencies managing promotional marketing for multiple clients.